A Closer Look at the Cap'n Kith Collection

This Saturday, Kith and Cap'n Crunch opens doors to pop-up shops in New York and Miami. We will also be releasing our new cereal flavor - Cap'n Kith - in addition to an apparel and accessories collection. This collection includes tees, hoodies, New Era caps, a robe, and more.

There are two styles of tees, both of which are offered in royal blue, white, and navy. The first tee bears the Cap'n Kith logo on the chest, while the other features Cap'n Crunch dressed in Kith head-to-toe. These tees are made of heavyweight 100% cotton and feature a more boxy fit. 

The hoodie depicts classic Cap'n Crunch with a spoon holding the Kith logo, and is also offered in royal blue, white, and navy. This hoodie's fabric is 400 GSM 100% cotton fleece for a super plush and comfortable feel. 

The next items are a robe and slipper set made of incredibly soft coral fleece. The robe has a hood, a belt, and embroidered logos on the back and left chest. The slippers have asymmetrical embroidery, with the right saying Cap'n and left saying Kith.

The last two apparel items are pajama pants and boxers, both crafted using cotton flannel with an all-over Cap'n Kith print.

The accessories offering is wide-ranging, including keychains, cereal bowls, mugs, pencils, and more. Kith and Cap'n Crunch have also collaborated with New Era to design two Cap'n Kith 59FIFTY Caps, with one style bearing the classic C logo and the other featuring our new Cap'n Kith logo. The C 59FIFTY Cap is offered in yellow, royal blue, and navy, while the Cap'n Kith Logo 59FIFTY Cap is available in navy. 

Last, but certainly not least, is our new cereal flavor - Cap'n Kith - which will be sold exclusively at both pop-up shops. Customers will have the opportunity to purchase a very limited, individually numbered to 500, supermarket-sized Cap'n Kith cereal box, which is filled a gold mylar bag of our custom combination - Cap'n Crunch, Chocolatey Crunch, and mini marshmallow bites. We will also be serving our classic Kith Treats sneaker cereal box, but in all-new Cap'n Kith graphics. 

The Cap'n Kith Collection releases this Saturday, exclusively at both pop-ups. The apparel will also be available online on Saturday on at 11AM EST. See below for the pop-up addresses and hours of operation: 

New York - 543 Broadway
Opening Day: 11AM EST - 9PM EST
Every Other Day: 10AM EST - 9PM EST

Miami - 721 Lincoln Road



Kith Treats x Cap'n Crunch Present - Cap'n Kith

Kith's cereal extension Kith Treats launches its latest partnership, a lifestyle-driven collaboration with iconic cereal brand Cap’n Crunch. This union is focused on creating a fully-rounded experience, as Kith and Cap'n Crunch will open doors to two pop-up shops designed with Snarkitecture this Saturday in New York and Miami that will remain open for 1 month. These pop-ups will offer an original menu of Cap'n Crunch cereal mixes and confections, and will host the debut of Kith Treats's first cereal - Cap'n Kith. Cap'n Kith is a mixture of original Cap'n Crunch, Chocolatey Crunch, and mini marshmallow bites, and is served in an original supermarket-sized Cap'n Kith cereal box. These Cap'n Kith boxes are limited to 500, and are individually numbered, sold on a first come-first served basis.

Kith and Cap'n Crunch have also created an assortment of apparel and accessories to celebrate this momentous event, including hoodies, tees, New Era caps, robes, keychains, and more, that will be sold at both pop-ups and exclusively. Lastly, our lookbook is modeled by Kith-founder Ronnie Fieg and the legendary Cap'n Crunch, as they showcase the all-new collaborative apparel.

Both the Cap'n Kith pop-ups and the collection will launch this Saturday, October 8. The apparel will be sold on at 11AM EST. The Cap'n Kith cereal box, as well as the other accessories, will be sold in-store only at both pop-ups. Addresses for both shops can be found below:

New York
543 Broadway (Opens at 11AM EST on 10/8, then 10AM EST everyday after)

721 Lincoln Rd (Opens at 10AM EST)

Photography: Nolan Persons



Kith Treats for Nike Air More Uptempo

To celebrate the release of Nike's Air More Uptempo returning in its Olympic colorway from 1996, Kith has partnered with Nike to create a full experience for consumers. This experience including special packaging for 96 pairs of the Air More Uptempo, an in-store appearance by the legend Scottie Pippen, and now an all-new Kith Treats cereal box and cereal combo. The Kith Treats x Nike Air More Uptempo box mirrors the special box Nike and Kith created for the limited pairs of the sneaker. The navy exterior is dressed in gold lines that mimic a basketball court, and feature the number 8 which was Pippen's number during the '96 Olympics. We're also offering a new cereal special - the Air S'More Uptempo. This combination is composed of Cocoa Puffs, Cookie Crisp, S'mores Crunch, and Whole Milk.

The Kith Treats x Nike Air More Uptempo boxes, as well as the Air S'More Uptempo special, are only available for a limited time at 233 Flatbush Ave.



Scottie Pippen at Kith Brooklyn Event Recap

To celebrate the re-release of the Olympic Nike Air More Uptempo 20 years after it had first been worn by Scottie Pippen in the '96 Olympic games, Nike and Kith hosted a special event with none other than NBA Hall of Famer Scottie Pippen. Kith-founder Ronnie Fieg sat with Pippen to discuss a plethora of subjects, including his favorite memories from the '96 Olympics, what his favorite sneakers were to perform in, what he thinks of the current landscape of footwear, and more. 

Check out the images above for a full recap of the event. 



Kith Treats for the Nike Air Force 1 Flyknit - USA

Kith Treats partners with Nike to celebrate the special release of the all-new Nike Air Force 1 Flyknit - USA. Also referred to as the Family Edition, this Air Force 1 commemorates the USA Basketball Team as they prepare for the Olympics this summer in Rio. Starting today, Kith Treats offers an original cereal special and box for this sneaker. The cereal special is called The Lightest One, referring to the AF1 Flyknit Ultra's incredibly lightweight design, and is comprised of Froot Loops, Corn Pops, Mini Marshmallows, and Whole Milk. The cereal box exhibits a patriotic color scheme with classic AF1-branding. 

The Kith Treats for the Nike Air Force 1 Flyknit - USA program is available starting today and will last one week. Make sure to stop by while supplies last!



Kith Treats Takes Over the Colette Water Bar

Today marked the beginning of our anticipated Kith x Colette Week. This week-long initiative began with the launch of our collaborative Beats by Dre product, as well as the Kith Treats takeover of the Colette Water Bar. Our new cereal specials - Le Kith and Le Colette - are served up with blue mini marshmallows in our Colette-blue cereal boxes. Staff is also seen wearing the yet-to-release Kith x Colette Water Bar Tees. 

Both cereal specials and the all-new boxes will be served this entire week to celebrate the launch of our project! Make sure to visit Kith Treats if you're in New York or the Colette Water Bar if you're in Paris. 



Kith Treats x Colette Water Bar

Today marks the launch of the Kith x Colette Week, which entails a plethora of collaborative product releases between the two global brands. To properly create a fully-rounded experience, the duo will also be including their mutual culinary extensions, as Kith Treats will take over Colette's famous Water Bar in Paris. To celebrate this event, we have conjured up two exclusive cereal specials - Le Kith and Le Colette - both of which are served with blue mini marshmallows. We have also created an exclusive cereal box, which is presented in Colette-Blue to match the collection's overall palette. 

These exclusive Kith Treats x Colette Water Bar cereal boxes and specials are available now, this week only, at Kith Treats in Brooklyn and the Colette Water Bar in Paris.



Kith Treats for Nike Air Presto Ultra Flyknit


The Air Presto debut in 2000 consisted of 12 different ads, applying a character personality to each debut colorway. The ads also provided a glimpse into the future of sneaker culture, making the Air Presto one of the first styles introduced with a “nickname” or personality to bring them to life, such as Shady Milkman, Brutal Honey, Rabid Panda, and more. 

To commemorate the release of the Nike Air Presto Flyknit Ultra, Kith Treats and Nike invite 150 customers to a special event at Kith Brooklyn on May 7. Inspired by the original Presto characters from 2000, Kith Treats and Nike will host 2 artists to draw sketches of each customer atop a limited Kith Treats x Nike Air Flyknit Presto cereal box. Inside each box is your choice of our all-new Presto-themed cereal specials: Brutal Honey or Shady Milkman.

The first 150 customers to purchase the Nike Air Presto Flyknit Ultra in-store will receive a ticket with their purchase to the event on May 7 at Kith Brooklyn. 



Kith Treats for Nike Kobe Fade to Black

Kith Treats is proud to partner with Nike Basketball to further commemorate Kobe Bryant's signature Fade to Black collection. Tomorrow, we will release a limited co-branded Mamba-inspired cereal box. We will also be releasing a special Mamba mix exclusively for tomorrow. The Mamba cereal special is comprised of Cocoa Puffs, Reese's Puffs, Mini Marshmallows, and Whole Milk. The cereal will turn the white milk to black, echoing the Fade to Black motif. 

In addition, any customer who purchases a pair from the Nike Kobe FTB collection tomorrow will receive a free Kith Treats x Nike Basketball x Mamba cereal box and special. Available tomorrow only. 


Kith Treats for Nike Air Max Con

In celebration of the third annual Air Max Day, Nike introduces the first-ever Air Max Con - a multi-day, multi-location sneaker convention revolving around Air Max technology. Kith is proud to announce our involvement in the New York City convention, as our culinary extension, Kith Treats, will be the sole food provider. 

We have crafted a special menu exclusively for Air Max Con, consisting of both cereal and ice cream creations. The mixes include the Air Max 1, the Air Max 90, and the Air Max 95. Three individual custom boxes were also created specifically for this event, each featuring the respective aforementioned sneakers on the menu. 

Our storefront housed within the convention is constructed using 800 cereal boxes fortified by clear Air Max-inspired piping, thus creating a visual experience that compliments our delicious menu. 

Kith Treats will be serving inside Air Max Con for all three days, which will be from 2 - 10pm on March 24th and 25th, and from 8am - 8pm on March 26th (while supplies last). 

Kith Treats for Tubular Doom

Kith Treats launches its first cereal box campaign of 2016 as Kith prepares to launch Ronnie Fieg's collaboration with adidas Consortium on the all-new Tubular Doom. This partnership is the first stop on adidas Consortium's 12-month World Tour initiative. Our new box features co-branding with adidas Originals and graphics that give an up-close look at the Tubular Doom's incredible details. 

As always, a new box set offers a new giveaway opportunity for customers. 4 proof of purchase tickets are redeemable for a very special Kith x adidas Consortium World Tour tee shirt. This tee is a Kith Treats-exclusive and solely available through this giveaway. 

Our Tubular Doom program begins this Saturday, January 23rd, and will last for a limited time. 


Kith Treats for "Homage"

Coinciding with today's release of the Ronnie Fieg x Asics Gel-Lyte III Homage, Kith Treats launches its next collectible cereal box set. The all-new box features black-and-white Homage graphics and is available for a limited time. Customers who accrue four proof of purchase tickets may redeem them for a copy of Ronnie Fieg's first authored book - Homage - in addition to a custom Ronnie Fieg x Asics Homage pin, which is chosen at random. 

This special salmon-colored Homage book is limited to 252 copies total, with the first 50 being handed out at Kith's Homage Exhibition during this year's Art Basel. The book gives Fieg's first person perspective of the inspirations and stories behind each of the 13 shoes that were incorporated into the final Homage design. 

The Kith Treats Homage box set and giveaways are available now for a limited time. We wish good luck to all the customers trying to purchase their pair of Ronnie Fieg x Asics Gel-Lyte III Homage today!