To launch his first signature footwear model with Nike, Giants wide receiver and Super Bowl-champion Victor Cruz made a special in-store appearance at Kith Brooklyn. In the morning, Cruz spent his time behind the bar at Kith Treats, as he personally autographed 50 of his collaborative Kith Treats x Nike Air Cruz cereal boxes to the guests in attendance. Inside each of these boxes was Cruz's latest addition to the Treats Specials Menu - The 80.
Following breakfast, attendees walked into Kith Brooklyn's main space where Kith-founder Ronnie Fieg hosted a special Q&A with Cruz, regarding the development of his new signature sneaker, his fashion inspirations, and more. Following this Q&A segment, guests were invited to purchase the Nike Air Cruz PRM - Haystack, where they received a special Air Cruz canvas tote bag.
Check out the recap photography above, and get your Kith Treats x Nike Air Cruz cereal box before they're gone this Friday.
Photography: Tyler Mansour