Today, KITH officially opens the doors to our revamped Brooklyn flagship store. This redesign included an expansion of space from 800-square-feet to 3,000-square-feet, as well as completely custom architecture by Snarkitecture. KITH's founder, Ronnie Fieg, worked together with Snarkitecture to develop a progressive space that seeks to deliver an entirely unique experience for customers. With the opening of KITH Brooklyn, we also introduce KITH Treats, which is New York's very first cereal bar. KITH Treats offers a wide variety of cereal options, ice cream, in addition to coffee from La Colombe. This experiential space is detailed below by Snarkitecture:
Snarkitecture's design for KITH’s 3,000-square-foot Brooklyn store offers visitors an innovative retail environment that showcases the KITH brand and merchandise. Occupying the storefront is the first KITH Treats location–a cafe serving over 20 varieties of breakfast cereal. Adjacent to KITH Treats, customers can visit the KITH Archive, where selections from Ronnie Fieg’s personal sneaker collection are exhibited on a series of backlit glass shelves. Once inside the main sales area, footwear is displayed in rows of freestanding stainless-steel fixtures, positioned to create a visually endless corridor of shoes. The spectacle is further enhanced by the infinity mirrors on each side and the white, marble herringbone-patterned flooring. A custom installation by Snarkitecture continues to play with perspective by suspending 750 cast-Jordan sneakers from the ceiling, creating a monochromatic, inverted landscape of shoes.
KITH Brooklyn is open now. 233 Flatbush Ave, Brooklyn, NY 11217.